The year 2021 is the 10th anniversary of the Terhi Pölkki brand. The new AW21-22 collection takes us to the brand’s roots and begins the next chapter with the new flagship store that opens in February 2021. ”I wanted to look back and reflect the things we have accomplished already but also to look forward and make a direction where I want to see my brand during the next decade”. We are really looking forward to the future.

To celebrate the decade, we wanted to underline the timeless beauty with our campaign photoshoot. The “Timeless beauty” campaign is shot together with the Finnish super model Niina Kurkinen.

”To design a collection in times like this it was really important for me to look back and think about what is the most important for us. The time we spend at home and in the nature with the family. I wanted to reflect the world we are living in during these exceptional times.”

Nature has always been important to Terhi and she spends a lot of time outdoor. The Autumn-Winter collection has a strong connection to outdoor, trekking and spending time at home. For example Saana city hiking boots and Christy Vibram boots are especially inspired by and designed to hiking and outdoors.

All the styles have rubber soles that are durable and flexible. To respect the nature we are always looking for new innovations and ways to create shoes. In this collection we are using more of the new sole material that is made of 30% coffee beans and 70% natural rubber. We also use new Bio Couro ecological vegetable tanned leather throughout the whole collection. The recycled wool felt continues its success in sneakers and fussbett sandals. Merino wool uppers in clogs and fussbett sandals brings some softness to the collection and comfiness to the stay-at-home looks. People spend time indoors and want to feel comfy while the world is so uncertain. Hanna slippers and Vera Fussbet Sandals are both highly practical but yet stylish.

The inspiration to the collection comes from Northern nature where winter nights are dark and cold. The light colours in the collection give a fresh look for the Autumn and play a nice dialogue with outdoor and indoor wear.

In general the color palette reflects natural tones with different shades of pine. The collection consists of caramel, off-white, pine, black and natural merino wool surface.

Terhi has a signature style of confident ease and subtle femininity that is modern, versatile and beautiful. The shoes are designed in Helsinki and produced in Portugal and Slovakia from the finest materials by artisans that have years of experience in craftmanship. Terhi’s collection is always a mix of practical everyday styles with a touch of luxury.

 
The sustainable sneakers are also here to stay and this Autumn you will find them in recycled wool felt with three different colorways: ice, merino and black.